powered by purpose

10 years of crafting cultures



We support organizations in creating legacy cultures that treat people fairly, build loyalty, and produce solid outcomes. These outcomes could include greater Employee Engagement, superior Customer Centricity, higher Operational Excellence, more Creatiivity and Innovation and better productivity.
Founded by Dr Shibani, who spent her career building people-centric organizations such as Mahindra Agri, SecUR, and Jet Privilege, Theory Of Purpose partners with leaders to craft and scale organizational cultures based on core values and through the potent power of "Purpose".

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Theory of Purpose has partnered with organizations in industries including BFSI, Manufacturing, Airlines, Marketing and PR , Software, Technology and Agriculture.
Our projects range from Organization Visioning Blueprints, Change Management Initiatives, Culture Crafting and Invigorating Journeys, to Leadership and Managerial Development and Executive Coaching.
Working with a range of audiences has allowed us to bring in cross functional expertise and a wealthy reservoir of experience, thus leading to rich and diversified partnerships. As experienced Organizational Culture Invigorators, we believe every behavior demonstrated by the organization stems from the clarity of Values and Purpose.

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Who we are

We are a global Organizational Culture and Leadership Development firm with a focus on building and leading with and through the Power of Purpose. We partner with clients to surface those core values which define and then drive their culture, both current and aspired. We work to build leadership acceptance and acknowledgment of the competitive sustainable advantage of great organization cultures.

Theory of Purpose engages in culture journeys, delivers leadership programs and workshops across the globe for audiences from varied industries. As advisors, we help leaders elevate their mindsets, embracing the way they converse, act and behave in a variety of situations.

Theory of Purpose focuses on human behavior. Authenticity, impact and self governance form the guardrails of our frameworks, as we lay the foundation for significant market impact for our clients. The team brings the latest of applied and theoretical knowledge in Culture Journeys and Change Management projects. Our research in the area of organization cultures has testimonials in the form of Journal publications.

From top team interventions to company-wide roll-outs, our transformational cultural and leadership development programs engage individuals and organizations, inviting them to collaborate and explore, facilitating effective organizational impact and change. Trust is our most cherished currency, and we believe in partnerships that are based on transparency, respect and integrity. Our partners always come first, as we design and deliver on our promise.

Contact Us

US Sales Office

13003 Monroe Manor Dr, Herndon
Washington DC, VA 20171


India Office

Theory Of Purpose
MIDC Cross Road A, Andheri East
Mumbai 400093

(91) 97736-15233